You own a football training area, but its pitches are bare. The lines around the goal box are unmarked and no footprints mark the astro turf. Spreadsheets that should be filled with scheduled matches are emptier than the mind of the ape man Wayne Rooney, and the training areas that should be filled with shouts and jeering are as quiet as a football stand for a third division team on a rainy Sunday afternoon.
Why is your sports venue falling into life support, readying a manager to pull the plug? Because a half-decent venue doesn’t only require high-quality pitches – it needs talented staff that can turn a gaggle of footballing dunces into a coordinated team that appreciates the beautiful game.
Build an A team
Your crack team of football coaches and administrative staff should offer more than a simple game of football. If a team wants, they should be able to access top-grade guidance on how to finesse their attack, defence and goal-scoring skills.
The UK doesn’t have a fantastic reputation for training the freshest young talent in football, largely because the budget simply isn’t there. So amateur training centres have to shoulder the burden of developing the skills of the next generation, especially if they’ve got any interest in keeping the quality of our international team high.
Becoming a football coach, or training members of staff to optimise their training skills, isn’t as difficult as it was even a decade ago. Distance learning has entered the footy fray, creating coaching courses that can be taken online and providing effective assessments to make training a cinch.
A large majority of these assessments are on the job, allowing coaches to test their mettle in real life situations and, in turn, increasing their confidence on the field.
But there’s very little point in creating a crack team of sporting professionals if no one knows about your facilities.
To promote your USP (great coaches) you’ll have to create an effective marketing campaign.
Make it a charm offensive which promotes the notion of your venue as a place to nurture young talent. There’s nothing a parent loves more than a place that will eke the most from their child’s burgeoning footballing abilities.
Whatever form your marketing takes, be sure to get other channels involved. This can include social media outlets like Twitter, Facebook and LinkedIn or, if you’ve got a good relationship with them, a press release from your area’s local team.
Speaking of local teams, create a little bit of buzz by inviting a few pros to your venue. They could open it, enjoy a free practise session or even become the face of your brand.
This is just the tip of the iceberg in terms of promotion and improvement, but all these tips could populate your previously empty venue.
Hence, if you want to see your sports venue brimming with throngs of crowd and exhibiting every quality of an efficient as well as popular sports arena, then pay heed to the aforementioned tips as a kick start to your venue’s success!